ROSEN COREN AGENCY NEWS
Marketing, Public Relations, Advertising
937 Edgewood Lane
Langhorne, PA 19053
215-741-2003, 215-741-3886 (fax)
Lord Calvert® Canadian Whisky, which had previously established a partnership with Ducks Unlimited, the world’s leader in wetlands and waterfowl conservation, announced that as part of its continuing partnership it is releasing a second 750ml custom decanter which will be available beginning in September throughout the United States. The partnership showcases the strong Canadian heritage of both Lord Calvert Canadian Whisky and Ducks Unlimited, as well as their passion for the outdoors.
Saxco International, LLC, of Horsham, PA world-wide packaging specialists for the wine, spirits, beer and food industries with a vast global resource network was selected again to help turn the all-important packaging concept into reality. It had assisted with the packaging for the first custom decanter which was released in 2016. According to Jason Craig, regional sales representative for Saxco International, “Saxco was able to provide Luxco with a turnkey solution that leveraged its extensive supply chain and creative design process to conceptualize, develop and produce the decanter on time and on budget.”
“Saxco’s packaging design team worked closely with Luxco’s new product development and marketing teams to design the custom hand-painted ceramic decanter of a Yellow Labrador retrieving a duck that is packaged in a beautiful gift box,” states Craig. “The total solution included a variety of different packaging types. The ceramic decanter with a bar top closure was made at a reliable quality overseas supplier. The full color corrugated gift box with a protective thermoform insert and printed corrugated shipping box that the decanter was then packed in was manufactured by two long-time Saxco resource partners located in Indiana and Pennsylvania.”
“Each 750ml decanter is hand painted, hand labeled and hand filled with smooth and flavorful Lord Calvert Canadian Whisky,” says Jim Walden, Saxco packaging & printing specialist who also worked on the project with Jason Craig. “Saxco worked tirelessly to make sure the gift box and shipper package would not only protect the decanter, but would provide an amazing user experience with a terrific overall appearance,” notes Walden.
“We are excited to partner with Ducks Unlimited and we support their mission to conserve and restore America’s wetlands,” says Fletcher Buchman, brand manager at Luxco. “We are pleased to be donating a portion of the proceeds from our second limited edition decanters to this organization.”
Lord Calvert Canadian Whisky is distilled in the heart of Canada, offering a smooth flavor with a touch of sweetness from a mixture of rye, corn, wheat and barley mash aged for 36 months. The brand which is 80 proof and 40-percent alcohol by volume, celebrated its 50th anniversary in 2016. The suggested retail price for the 750ml decanter and gift box is $99.99 For additional information, visit the web at www.lordcalvertwhisky.com. Also, the decanter and gift box will be available on line without whisky for $65.
Luxco, Inc. is a leading producer, supplier, importer and bottler of beverage alcohol products. Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. Currently, Luxco is constructing its first bourbon distillery-Lux Row Distillers-bringing the Lux family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky. Lux Row Distillers will be home to many of the company’s bourbon brands, such as Rebel Yell, Blood Oath, David Nicholson and Ezra Brooks. Luxco also has built a new distillery in the highlands of Jalisco, Mexico-Destilation Gonzalez Luxco-where the company’s 100 percent agave tequilas, El Mayor and Exotico, will be produced. Luco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit www.luxco.com.
About Saxco International, LLC
Saxco International, LLC, “Your clear choice for premium packaging solutions,” has more than 30 years of industry experience, providing a broad range of packaging products and services to the liquor, wine, beer and food industries. The company’s products and services include expert consultation from design to development, as well as customized services for packing. Saxco is headquartered in suburban Philadelphia, Pennsylvania with offices and warehouses in Louisville, Kentucky, Concord and Napa, California, Portland, Oregon, Tampa, Florida, Toronto, Ontario, Cincinnati, Ohio, Mountainside, New Jersey, Statesville, North Carolina, Carlisle, Pennsylvania, Grand Rapids, Michigan, Denver, Colorado and Qingdao, China. For additional information call 215-443-8100, fax 215-443-8370 or on the web at www.saxco.com.