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ROSEN COREN AGENCY NEWS
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Lord Calvert® Canadian Whisky has arranged a partnership with Ducks Unlimited, the world’s leader in wetlands and waterfowl conservation. To kick off the partnership, Lord Calvert Canadian Whisky has released a limited edition 750ml decanter which is now available nationwide in the United States. The partnership showcases the strong Canadian heritage of both Lord Calvert Canadian Whisky and Ducks Unlimited, as well as their passion for the outdoors.
Saxco International, LLC, of Horsham, PA world-wide packaging specialists for the wine, spirits, beer and food industries with a vast global resource network was selected to help turn the all-important packaging concept into reality. According to Larry Coomes, director of national accounts and cork packaging for Saxco International, “Saxco was able to provide Luxco with a turnkey solution that leveraged its extensive supply chain and creative design process to conceptualize, develop and produce the decanter on time and on budget.”
“Saxco’s packaging design team worked closely with Luxco’s new product development and marketing teams to design the custom hand-painted ceramic decanter packaged in a beautiful gift box,” states Coomes. “ The total solution also included a variety of different packaging types including the decanter with a bar top closure from a reliable quality overseas supplier and a full color corrugated gift box with a protective thermoform insert and printed corrugated shipping box from two long-time resource partners located in Indiana and Pennsylvania.”
“Each 750ml decanter is hand painted black, hand labeled and hand filled with smooth and flavorful Lord Calvert Canadian Whisky,” says Jim Walden, Saxco packaging & printing specialist who also worked on the project with Jason Craig, regional sales representative for Saxco. “Saxco worked tirelessly to make sure the entire package would not only protect the decanter, but would provide an amazing user experience with a terrific overall appearance,” notes Walden.
“We are excited to partner with Ducks Unlimited and we support their mission to conserve and restore America’s wetlands,” says Fletcher Buchman, brand manager at Luxco. “We are pleased to be donating a portion of the proceeds from our limited edition decanters to this organization.”
Lord Calvert Canadian Whisky is distilled in the heart of Canada, offering a smooth flavor with a touch of sweetness from a mixture of rye, corn, wheat and barley mash aged for 36 months. The brand which is 80 proof and 40-percent alcohol by volume, recently celebrated its 50th anniversary. The suggested retail price for the 750ml decanter and gift box is $99.99 For additional information, visit facebook.com/lordcalvertcanadian,lordclavert.com or Luxco.com.
Luxco, Inc. is a leading provider, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our customers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. It’s portfolio of brands includes, Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan’s Irish Cream, Salvador’s Cocktails, Yago Sant’gria and other well-recognized brands. For more information about the company, visit (http://www.bevnet.com/)www.luxco.com (http://www.luxco.com).