ROSEN COREN AGENCY NEWS
Marketing, Public Relations, Advertising
937 Edgewood Lane
Langhorne, PA 19053
215-741-2003, 215-741-3886 (fax)
Ragged Branch Whiskey, of Charlottesville, Virginia is introducing its new premium Virginia Straight Bourbon Wheat and Rye Whiskeys to American whiskey drinkers in the Virginia area marketplace.
To assist with the all-important packaging component for its new premium spirits, it brought Saxco International, LCC, of Horsham, PA, worldwide packaging specialists for the wine, spirits, beer and food industries and its vast global resource network into the mix. “Our role was to help create a distinctive and innovative package with beautiful overall eye appeal and a stand out shelf presence and complete the project within the pre-stated time and budget parameters,” states Christian Maute, Mid-Atlantic sales manager for Saxco International. Maute and Nina Leshyk, Saxco’s digital design specialist worked closely with Alex Toomy, principal of Ragged Branch Whiskey and his design team to help move the project from initial design phase to market ready reality.
To move the project along, Saxco sourced and supplied a quality private mold 750 ML flint cylindrical bottle with a taper, long neck with fluting half way up and a thick bottom. The bottle came from a long time reliable overseas supply source in Saxco’s global network. The packaging design specialty company also sourced and supplied attractive custom natural cork mahogany wood top assembly closures for both versions from a long associated quality supply partner in Portugal.
In addition, Saxco supplied custom capsules which over fitted the cork assemblies, green for the rye and red for the wheat version from a vendor in France. Both were imprinted with black lettering.
The bottles were finished off with custom black, red and gold labels with white lettering which were created by Rugged Branch Whiskey’s graphic designer, Tia Baker and produced and supplied by John Napotnik of ID Technology, a North American supply source.
Ragged Branch Whiskey Straight Virginia Bourbons are being targeted at American whiskey lovers with active lifestyles 30-years old and above. “Ragged Branch Straight Virginia Bourbon is a passion for us,” says Toomy. “We use only local, sustainable and environmentally sourced products to craft our authentic style bourbon whiskey.”
They are initially being rolled out in the Virginia area marketplace. The premium bourbons are 90-proof and 45 percent Alcohol By Volume. Cost for a 750 ML size is $48.99 (U.S. dollars). For additional information, contact Ragged Branch Distillery at 434-244-2600 or email firstname.lastname@example.org. You can also visit them on the web at www.raggedbranch.com.