ROSEN COREN AGENCY NEWS
Marketing, Public Relations, Advertising
937 Edgewood Lane
Langhorne, PA 19053
215-741-2003, 215-741-3886 (fax)
Seeking to upgrade the image for its Kentucky Straight Bourbon Whiskey, Four Roses Distillery, of Lawrenceburg, KY is refreshing its packaging with a new vibrant and dynamic look.
To help create the renewed packaging designed to maintain consistency, in style and color with its other signature products, Four Roses Small Batch and Four Roses Single Barrel, it engaged the services of Saxco International, LLC, world-wide packaging specialists for the wine, spirits, beer and food industries and its vast global resource network.
“Our role was to help Four Roses craft a beautiful new package with an attractive overall eye appeal and a distinctive shelf prominence which is commensurate with the Bourbon’s premium quality and elegant smooth taste,” states Jason Craig, regional sales manager for Saxco International. Craig worked closely with the Four Roses product development team to bring the new package into the American marketplace. “We tried to make it as turnkey as possible and bring it all together on time and within budget parameters,” Craig notes.
To move the project ahead Saxco reengineered the neck of the commercial quality 750 ML flint bottle to accommodate the new custom bar top natural cork assembly closure for the bottle. The bottle is embossed on the front with the brand’s iconic rose cluster. Saxco sourced and supplied the bottle from one of its long time reliable American suppliers in Indiana. The mahogany bar top cork was sourced and supplied through one of its long time quality supply partners in Portugal. Both vendors are integral supply sources in the company’s vast global resource network.
“I’ve always believed that this is an exceptional Bourbon and I’m excited to offer it in a bold new package that better reflects the elegant, smooth and mellow character of the premium spirit inside,” said Four Roses Master Distiller Brent Elliott. “The Bourbon itself is unchanged. We will continue to use the same formulation and age of the liquid to create the same classic and consistent flavor that has made this a long-time favorite with our consumers.” It is available in all 50 U.S. states.
About Four Roses Distillery
Established in 1888, Four Roses is the only Bourbon distillery that combines two mashbills with five proprietary yeast strains to distill and age ten Bourbon recipes, each with its own unique flavor profile. With distilling and warehousing operations in Lawrenceburg and Cox Creek, Kentucky, respectively, Four Roses is dedicated to producing award-winning Bourbons with smooth and mellow tastes and finishes. Four Roses is available in all 50 U.S. states. For more information, visit www.fourrosesbourbon.com or “Like” us on www.facebook.comfourrosesbourbon.
About Saxco International. LLC
Saxco International, LLC, “Your clear choice for premium packaging solutions,” has more than 30 years of industry experience, providing a broad range of packaging products and services to the liquor, wine, beer and food industries. The company’s products and services include expert consultation from design to development, as well as customized services for packing. Saxco is headquartered in suburban Philadelphia, Pennsylvania with offices and warehouses in Louisville, Kentucky, Concord and Napa, California, Portland, Oregon, Toronto, Ontario, Atlanta, Georgia, Norfolk, Virginia, Cincinnati, Ohio, Mountainside, New Jersey, Statesville, North Carolina, Carlisle, Pennsylvania, Traverse City, Michigan, Denver, Colorado and Qingdao, China. For additional information call 215-443-8100, fax 215-443-8370 or on the web at www.saxco.com.
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