ROSEN COREN AGENCY NEWS
Marketing, Public Relations, Advertising
937 Edgewood Lane
Langhorne, PA 19053
215-741-2003, 215-741-3886 (fax)
Honoring the historic decanters originally used in the mid-1990’s, Heaven Hill Distillery, of Bardstown, Kentucky announced that the special Old Fitzgerald Bottled-in-Bond series would be bottled in a new ornate decanter package bound to delight history buffs and whiskey aficionados. The bottlings will be released each spring and fall.
To assist with key components for the beautiful new package design, Heaven Hill engaged the services and extensive global resources of Saxco International, LLC, of Horsham, PA, world-wide packaging specialists for the wine, spirits, beer and food packaging industries. “Our role was to help recreate the look and feel of the Old Fitzgerald diamond decanter reminiscent of the 1950’s era when the brand was bottled in attractive artistic decanters of all shapes and sizes,” explains Jason Craig, regional sales manager for Saxco International. Craig
worked closely with the Heaven Hill Distillery new product design team in creating a package which is commensurate with the premium spirit’s special class, authenticity and quality within in its American Whiskey portfolio.
Saxco International sourced and supplied a new, high quality 750ml private mold decanter with a long neck, sloping indented shoulders and thick bottom from a reliable overseas supplier in its vast global resource network. Saxco additionally sourced and supplied an attractive, glass top, natural cork assembly closure for the decorative decanter. The closure was completed by a combination of two long-time overseas supply partners in Portugal and Italy.
The label features the time-honored graphic of a key, commemorating an important element in original labels and the brand’s slogan since the 1940’s, “Your key to hospitality.” Kentucky’s state seal and a prominent brand banner replicate a pre-Prohibition label. Spring editions will be decorated with a green label and fall editions with a black label. The age will change with each edition and will also be indicated on the bottom of the label. The labels and tamper evident seal were completed by JR Cole. The graphics designer for the project is Krista Nix, senior graphic designer for Heaven Hill Distillery.
“For 82 years Heaven Hill Distillery has nurtured and produced historic brands of quality and heritage,” says Heaven Hill Distillery Master Distiller Denny Potter. “It is an honor to join a famous line of distillers behind the Old Fitzgerald name and continue to uphold the tradition of the brand through its bottled-in-bond designation, which dates back to the early 1900’s.”
The Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon is aged for 11-years and bottled non-chill filtered at 100 proof, 50-percent Alcohol By Volume.
The Old Fitzgerald Bottled-in-Bond series will be available in select U.S. and foreign markets in the 750ml size on an allocated basis each spring and fall throughout the next five years. The spring 2018 edition meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years and bottled at 100 proof or 50-percent alcohol by volume. The first edition is available at a suggested retail price of $110.00
About Heaven Hill Distillery
Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.3 million barrels aging in 55 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whiskey and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of the 2017 Whisky Advocate Whiskey of the Year and previously held titles of 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whisky of the Year and 2016 Rye Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more information, visit www.heavenhilldistillery.com.
About Saxco International, LLC
Saxco International, LLC, “Your clear choice for premium packaging solutions,” has more than 30 years of industry experience, providing a broad range of packaging products and services to the liquor, wine, beer and food industries. The company’s products and services include expert consultation from design to development, as well as customized services for packing. Saxco is headquartered in suburban Philadelphia, Pennsylvania with offices and warehouses in Louisville, Kentucky, Concord and Napa, California, Portland, Oregon, Toronto, Ontario, Atlanta, Georgia, Norfolk, Virginia, Cincinnati, Ohio, Mountainside, New Jersey, Statesville, North Carolina, Carlisle, Pennsylvania, Traverse City, Michigan, Denver, Colorado and Qingdao, China. For additional information call 215-443-8100, fax 215-443-8370 or on the web at www.saxco.com.
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Stu Coren, ROSEN COREN AGENCY,