ROSEN COREN AGENCY NEWS
Marketing, Public Relations, Advertising
937 Edgewood Lane
Langhorne, PA 19053
215-741-2003, 215-741-3886 (fax)
With an overall goal to improve and refresh its St. Elder Natural Elderflower Liqueur brand, M.S. Walker, of Boston, MA, is updating its packaging with a dynamic and distinctive new appearance.
To help create the new forward-looking design, the company turned to Saxco International, LLC, of Concord, CA, the global packaging specialists for the wine, spirits, beer and food industries.
“Our role was to help M.S. Walker create a highly attractive new package with an overall pleasing eye appeal and standout shelf appearance for its popular natural elderflower liqueur,” states Chris Tubertini, director of craft spirits for the Eastern United States and Canada for Saxco International. “Working closely with Justin Shaw, M.S. Walker’s director of brand strategy we also made a concerted effort to make the project as turnkey as possible while staying within their budget and time parameters.”
Moving the project ahead, Saxco sourced and supplied a private mold 750ml flint bottle with a medium neck, slopping shoulders and an embossed St. Elder just below the shoulders from a trusted and time-tested overseas supply partner. The partner also supplied custom three-color shipping cartons depicting glossy die cut elderflowers to accommodate and enhance retail displays. The black bar top assembly closure was sourced through another highly rated Saxco supply partner in Germany.
The front and back three-color labels and neck band came from a supply source in New York State.
According to Shaw, “St. Elder Natural Elderflower Liqueur is crafted in small batches from a natural extract of fresh elderflower blossoms which results in a finely balanced and versatile liqueur that pairs nicely with a variety of spirits, wines and beers.” St. Elder is being targeted to those who are looking to enrich their classic cocktails and other adult beverages.
It is 20 percent alcohol by volume and 40-proof and is being distributed in more than 40 states throughout the United States. The price for a 750ml bottle is $19.99 (U.S. dollars). For additional information, call M.S. Walker at 617-776-6700 or visit them on the web at www.st-elder.com.
About Saxco International, LLC
Saxco International, LLC, “Your clear choice for premium packaging solutions” has more than 30 years of industry experience providing a broad range of packaging products and services to the liquor, wine, beer and food industries. The company’s products and services include expert consultation from custom design to development, as well as printing, assembly and kitting, warehousing and fulfillment. Saxco is headquartered in Concord, California with additional customer support and fulfillment centers in Horsham, PA, Louisville Kentucky, Fairfield, California, Portland, Oregon, Toronto, Ontario, Atlanta, Georgia, Norfolk, Virginia, Cincinnati, Ohio, Mountainside, New Jersey, Statesville, North Carolina, Carlisle, Pennsylvania, Traverse City, Michigan, Denver, Colorado, Phoenix, Arizona, San Diego, California and Qingdao, China. For additional information, call 844-766-7819 or on the web at www.saxco.com.
For Further Media Information: Stu Coren, ROSEN COREN AGENCY, 215-741-2003